“VALUE SHIFT” AS A TYPE OF SEMANTIC TRANSFORMATIONS IN THE POETIC LANGUAGE

The article analyzes the non-usual compatibility of ethical predicates good / evil in the language of Russian poetry in the context of actualization of the phenomena of the “value shift”. It is interpreted as a kind of specifi c contextual semantic transformation in the connotative-evaluative sphere of a language unit, when an explicit positive or negative evaluativeness in an adjective or adverb comes into confl ict with implicit evaluativeness of another sign that takes place in the words being defi ned. The material of the study is the language data of the Poetic corpus in the Russian National Corpus for the period from the second half of the 20th century to the 21st century. The contexts where adjectives good and evil are combined with words that have implicit or connotative semantics ʽsomething good / evilʼ or ʽsomething good / badʼ (anomaly contradiction) are considered, as well as with words that have neutral evaluation in usage, i. e. denoting phenomena that can normally be neither good nor evil (anomaly-alogism). Thus, the main sampling was carried out for two types of contexts: good (N – / 0) and evil (N + / 0), for example, good death / good heaven and evil mercy / evil warmth. The signs +, — and 0 in the scheme denote the “sign of evaluation”: respectively, positive, negative and neutral one; N is any noun.