The article examines the usual shifts of lexical semantics in written speech which indicate a change in the codified language norms. On the basis of the "Integrum" database, a corpus sample of statements containing high-frequency non-standard combinations of girl and jubilee lexemes is carried out. It is established while considering the meaning of a "young woman / woman who looks young", the word girl is used in free syntactic positions. The modifications of the meaning are the following: a girl — a very young woman who has not got officially married; a girl — a very young woman who has divorced but has children in this marriage. Based on the frequency criterion, a conclusion is drawn on the relationship between shifts in lexical semantics with changes in the system of traditional family values.
In the process of functional and semantic analysis of the jubilee lexeme in the linguistic and cultural context of the current time, the factors that determine the expansion of the lexical meaning of the word are revealed. The cultural limiter (anniversary) becomes optional. A tendency of free interpretation of the semantic content of the lexeme jubilee is being formed. It is typically that the language codification is supported by the documentary and legislative ones. In the case when the jubilee date is the result of personal axiological choice, there is a tendency to identify the meanings of the words jubilee and anniversary. It is noted that the usual shifts in the contact and distant lexical compatibility, which lead to changes in codified lexical meanings, reveal a connection with axiological reality.