LINGUISTIC CREATIVITY IN ARTISTIC ACTIVITY

Like many other categories of mental activity, we can reconstruct the notion of creativity observing and comparing the ways the term ‘creativity’ is used in everyday language and in the writings of scholars. Prototypically, creative acts are opposed to material (non-spiritual) and trivial (old, banal) features of linguistic behavior. The presumption that the perceived object is a result of creative activity means the requirement to interpret it in a special light making the interpretation itself creative. The law of non-literal use of language has to do with potentialities of such creative interpretation: do not use an expression having a figurative meaning if your interpreter is prone to understand it literally. Besides, unlike errors, creative acts are intentional. Creativity may be looked at as intended realization of what is possible but never was perceived before. In other words, creativity is simultaneously a presumption, an attitude and an act of realizing potentialities of existing and/or emerging expressive means.