BUSINESSMAN’S IMAGE IN THE RUSSIAN LANGUAGE OF the XXth–XXIst CENTURIES: DELOVOI CHELOVEK, DELEC, DELYAGA

The article prezents an attempt to create a linguistic portrait of «business people», both of nowadays and at the moment and in the process of their formation. The author emphasizes social perception of the business community, which is expressed in the axiology of naming units. The article can be useful both for businessmen themselves and for their image makers.