STANDARD OF SPEECH IN THE LIGHT OF THE RESPONSIBILITY ETHICS

This article addresses issues of the Russian-speaking individual’s verbal behavior in such socially important aspect as the category of responsibility. That ethics is a science needs no proof, whereas the ethics of responsibility is just going through its infancy in domestic science. This interdisciplinary area of knowledge examines all facts of conduct of members of society, but most of all their verbal behavior, since it gives a fairly complete and verifiable information about the speaker’s measure of responsibility and about the ethos of a particular community. It is necessary to clarify the existing definitions of the analytical term “the standard of speech” on the basis of its zone of reference analysis. If we talk about the category of responsibility from a linguistic point of view, it is present in such fairly well-studied forms of verbal behavior as an apology (J. Austin and R. Rathmayr). However, apologies concerning  speech itself (metaizvineniya) have been studied insufficiently. Mean- while, the lack of common rules for all areas of culture, which would lay the basis for metalinguistic apology, makes this material important for linguistic analysis, enabling one to detect less common, but not less important reasons for apologies and their speech forms (in public speech — apologies for “pathos”,”high style”,”simplicity”,”terms”,”me taphor”; in the speech of linguists — for “the report already presented”, for everyday words use in scientific speech). The lack of responsibility is manifested in such facts as the replication of errors (even in the speech of linguists), overuse of terminology in textbooks and manuals, semanti- cally unjustified introduction of borrowed terms. Culture of speech as a linguistic discipline must recognize the importance of responsibility as the highest social value and turn this parameter of the person’s identity into the parameter describing his verbal behavior.