THE CATEGORY OF ADDRESSING IN BUSINESS DISCOURSE

Business discourse is considered by us as a process of text generation and text perception, due to the specifi cs of the business sphere. It is increasingly implemented in statements (texts) that refl ect the principles of text construction adopted in various fi elds, for example, business and household, business and journalistic. This is due to the factors that determine the specifi cs of the fl ow of new business communication: 1) virtual organizations are emerging, new communication channels and tools are being created, 2) business texts are being compiled and perceived in real time; 3) the competition of languages for the communication space is increasing; 4) information fl ows are becoming more intense and diverse, their processing is necessary to ensure management processes at various levels; 5) the role of interpersonal and intercultural communication is increasing. In modern business communication, there has been observed a change in speech behavior, a mixture of the norms of literary language and the norms of speech practice. Knowing about the features of the expression of the category of addressing in business discourse allows you to avoid communication failures both in the construction of the discourse and in perception.