FORMS OF ADDRESS IN REGULATED SPHERES OF COMMUNICATION: THE FORMATION OF A NEW STANDARD

The aim of the article is to analyze forms of address in regulated spheres of communication, such as communication with country leaders, police officers and judges in various types of proceedings. Regulated communication is communication restricted by the rules of an organization or a socio-political institute, as well as by the rules and standards of speech etiquette and corporate ethics adopted by an organization. The article is an attempt to interpret the formation of new standards of the use of forms of address in regulated spheres of communication. It is indicated that for modern linguistics conservative and restrictive perception of standards are not typical. A new view on the nature of the standard is being formed: the standard must be as close to the communicative situation as possible. Tendencies in the formation of standards are identified  on the basis of the observation over modern word usage, on the analysis of native speakers’ metalinguistic reflection and on the surveys of preferable choices of form of address in a particular communicative situation. In conclusion it is emphasized that the new standards of functioning of the forms of address need further theoretical understanding of this problem, as well as analysis and recommendations for the use of new forms.