CONCERNING STANDARD VIOLATIONS OF SYNTAX IN MODERN MEDIA TEXTS

In this article the syntactic changes caused by composite-semantic and functional features of modern media texts are considered. The constant aspiration to expand the opportunities of language expression in order to form and maintain the reader's interest in mass media (both printing, and electronic) leads to searching new (or well-forgotten old) ways of syntactic expression of a thought. One of widely spread ways of transformation of syntactic structures is their segmentation, or so-called parceling, which are aimed to focus attention of the addressee on separate aspects of the described events, to reorient his perception in the necessary sphere and to bring the reader to the appropriate conclusion concerning the stated facts through the language (to say more precisely, a syntactic construction).