WHAT CAN NEW WORDS TELL ABOUT WORK OF CONSCIOUSNESS?

 The article is devoted to the analysis of new words as alienated products of consciousness bearing the traces of the processes of word-formation. New words are divided into two groups — with transparent motivation, prompted by the context, language system or associative connections of the motivating stem, and with non-transparent motivation which opens new connections in the vocabulary. In the first case, word formation is carried out by keys; in the second case, it develops under conditions that may lead to insight, and therefore a conclusion is made about the allegedly insight origin of the innovations under consideration. The material includes the words that originated in the poetic, philosophical, media, everyday discourse, each of which is the product of the corresponding way of thinking: zlo-umno-mnogoglagol’na, mednoskachushchii, pripodmoskov’e, krestopoval. The peculiarities of each of these types of thinking are discussed, which contribute to the formation of prerequisites for insight. The results of theoretical reasoning are confirmed by the analysis of the semantic structure of new words. It is concluded that word formation, apart from the socially determined type of thinking, is affected by an individual style of thinking. One of the peculiar features of the author’s thinking style is the composition of the intellect operations chosen by him leading to the generation of new words. The most successful intellect operations are identified, the product of which is endowed either with the ability to quickly usualize, or a complex of expressive connotations