ABNORMALITIES IN MODERN COMMUNICATION (THE CASE OF T HE LEXICAL UNIT ‘FUNKTSIONAL’)

The article deals with the typology of the phenomena of modern language facts from the point of view of their normative status. In the focus of this research is distinction between the norm (the basic part of the literary language), the non-norm and the antinorm (opposing the norm as the phenomena of destruction). Attention is paid to taxonomy of the non-norms — a wide formation phenomena of "intermediate" nature that are not the norm, but not included in the "prohibited area" of communication. They are in the range of facts estimated from the regulatory "allowed with restrictions" to "very doubtful", and represent different types of linguistic redundancy.

The paper discuses the existence of non-norms in language and the specifics of their functions as in the case of the lexical unit функционал/functional. This lexical unit used to be recorded in dictionaries and enciclopedias as mathematical and programming term untill recently. Nowdays the word функционал has passed into generic usage with wide range of non-terminological meanings. New meanings are explicated in oral and wirtten communication, both in professional field and in media publications on cutting edge goods and technics, softwares, management, HR policy etc. The paper provides analyses of the textual material extracted from different media, Internet and Tvshops. The data of gramota.ru enquiery service is used. The author’s conclusion is that it is necessary to observe such phenomena and evaluate their normative potential.