«NEW» WORDS AND MEANINGS: SYSTEM CAPABILITIES AND FUNCTIONALITY OF PARONYMIC ATTRACTION

The article deals with the cases of functional neologization of existing and familiar words by attracting potential paronymic attractants into the context. The author draws attention to the system characteristics of paronomasia as a special type of lexical relations based on the repetition of the «euphonic ethymon» or «quasi-morpheme». Morphologization and semantization of consonances determines, in turn, the possibility of semantic attraction with simultaneous semantic contrast of similarly sounding words. In the author’s opinion, speech practices of euphemia and dysphemia which use implicit attraction with the implied element, all sorts of etymologization, linguistic games and puns are based on the paronomasia and textual paronymic attractions. Particular attention is paid to spelling mistakes motivated by consonances with potential paronyms. Among them are cases of reinvention of new borrowings via the more familiar and «understandable», (re)etymologization of terms, spelling motivations with proper names, punning hypercorrection. The research carried out on the modern material (both literary and journalistic and everyday speech) allows the author to come to the conclusion that the implicit paronymic attraction allows to comprehend the explicit nonsense, and the «new» words and meanings are most often born not in the text, but in the discourseб between the speaker and the listener, the writer and the reader.